Molo is a Danish based kids brand, famous for its strong colours and fun prints. If you haven't come across them before then you will see that they love strong photographic print images and make scandi style mix and match clothes for boys and girls aged 0 - 16 years. I know them from seeing the clothes in my local kids clothes store - Olive Loves Alfie - and love their creative styling.
We went along to their recent AW16 press day which was brilliant. Some of these pieces are already on sale now as they are the pre-Autumn drop but most are a sneak peek of what's to come. We also got a little look at SS17 which has the most incredible swimwear range but weren't allowed to reveal any of that yet....so here is AW16 and here is V bossing me around.
This was an edit of the boys range. Our favourite pieces were the skull sweatshirt, comic book tees and sherpa lined denim jacket. Robots, skulls and scenic landscape photographic prints were mixed in with tones of browns, mustards, grey marl and blues.
Below is an edit of the girls range with the jewels being the standout print (available already) alongside a really lovely cactus print in pale pink. Fluffy furry jackets, horses and animal prints dominated with fun popcorn print sweats.
We also love the images from their AW16 photoshoot, here are some of our favourite shots -
Available to buy online or in-store from www.olivelovesalfie.com